hi I'M HANISHA, (pRINCIPAL pRODUCT DESIGNER) FROM (AUSTIN, tx). 2024 INS: HOLISTIC CX, diverse PERSPECTIVES & design craft.

cURRENTLY @ Amazon - Whole foods market

View resume
LinkedIn

Portfolio 2020-24

Hanisha Selfie

Featured projects

2023-2024
🚀 SOON — Managing Catering inventory across online and in-store channels.
Allocating and tracking Catering inventory items during the busy holiday season across multi-channel ordering channels. I was the sole designer working on the new tool, collaborating with product management and engineering to develop designs, vision, and prioritize roadmap.
2021-2023
Ordering Whole Foods Market Catering on Amazon to meet customers where they are.
A 65% cart abandonment rate on the current experience drives the need to unlock Whole Foods Market's catering business on Amazon and meet customers where they are already shopping. My role was to play within the constraints of the Amazon platform to create a seamless ordering experience and then move forward to lead UX for Team Member tools in order to support the customer experience.
2024
Creating a recipe execution tool to eliminate paper processes
Improve digital tool adoption by delivering value to Production Team Members through the elimination of paper processes in Whole Foods Market kitchens.
2020-2022
Open
Providing omni-channel food ordering capabilities during the pandemic.
Enabling contactless ordering via mobile order ahead and in-store kiosk ordering to decrease customer-TM interaction while reducing Team Member labor costs.
2017
Open
Property Management Group Vertical Mobile App
Introducing a mobile solution for enhancing the luxury living experience of PMG residents.

A collection of my best work ->

See all projects

My expertise

User-Centered Design and Strategy
(01)
Interaction and Visual Design
(02)
Brand Design and Design Systems
(03)
Mentorship
(04)

About me

ON THE SIDE: PART-TIME FREELANCER, WIFEY, ASPIRING HOME COOK and (WANNABE WORLD CLASS TRAVELLER).

My creative process is to tap into my intuition and temper it with research & testing to simplify the journey. I like to ask 1 too many questions, challenge everything and consider diverse perspectives to solve complex problems while advocating for the user. I have a knack for holistic systems thinking, brand expression and sweat the design details down to the pixel.

Experience

FREELANCER

UI/UX Designer for Clients such as Indeed and Helms Workshop

(2019 – Current)

AMAZON - WHOLE FOODS MARKET

Product Designer

(March 2018 – Current)

PHUNWARE, INC

UI/UX Designer

(Aug 2015 – Jan 2018)

STUDIO DESIGN INTERN

Chen Design Associates

(Sep 2014 – Dec 2014)

SFMOMA DESIGN INTERN

San Francisco MOMA

(Jun 2014 – Aug 2014)