(1-Outcome)
1m 37s
Previous orders took an avg of 5-10 minutes during busy peak hours. It now takes less than 2 minutes to place an order.
627 hours
Many labor hours are saved and TM’s can better focus on ingredient quality and order accuracy.
120 stores
Launched seasonal menus in large market stores across the country.
(2-Opportunities)
Upsell
Customers liked the option to easily add on complimentary items such as fries with a burger or chips with a sandwich.
Payment
Majority of customers expected to pay at kiosk to save the step of going to the checkout lane.
SMS Order Updates
Shortly after launch, we fast followed with SMS order updates so customers can grab a drink or grocery shop while their order is being prepared.
(3-Project Team)
Dream Team
Product Design Lead: Hanisha Patel
UX Manager: Ryan Hovenweep
Brand Design Support: Colin Decker
Product Managers: Adam Foster, Jaime Sutton and Roshan Jhala
Development: WFM Eng