Whole Foods Market
Improve digital tool adoption by delivering value to Production Team Members through the elimination of paper processes in Whole Foods Market kitchens.

Creating a recipe execution tool to eliminate paper processes

In order to improve adoption and provide value to Production Team Members, I collaborated with a small cross-functional team to research, design, prototype and test a recipe viewing feature that eliminates the need to print out dozens of recipes each morning. We gathered feedback from production TMs and leaders to refine and inform our roadmap.

Moderated Concept Testing

Remote Moderated Prototype Evaluation with n=21 customers

Key questions:

  1. What features were users gravitating towards?
  2. What brings them the most hesitation?
  3. How did the site make them feel compared to shopping in-store?
  4. Would they be more likely to use this site or stay on Amazon?
Overwhelming positive feedback proved that customers were interested in the following themes when it comes to shopping for groceries online.

1. Increased Efficiency
2. Inspirational Content and Recommended Items
3. Personalization
4. Brand Recognition

Post Launch

In-store Pickup Location

During store intercepts, customers were not clear where they needed to pick up their order. Store layouts are unique from store to store which makes it difficult to implement a solution across all stores. We worked with Marketing to design clear signage designating where to go after placing the order as well as displaying a map on the confirmation screen.



Launching Summer '24

Stay tuned.


Ingredient Aggregation

TMs like to gather all of their ingredients before starting production

(3-Project Team)

Dream Team

Product Design Lead: Hanisha Patel

Product Manager: Sarat Burle

Development: Amazon Eng

*All images are owned by Whole Foods Market.
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