Whole Foods Market implemented price reductions on hundreds of products across all their stores, aiming to shift the perception from the "whole paycheck" image. Our challenge was to create a campaign that authentically communicates these price reductions, something Whole Foods Market hasn't done before.
Key questions:
During store intercepts, customers were not clear where they needed to pick up their order. Store layouts are unique from store to store which makes it difficult to implement a solution across all stores. We worked with Marketing to design clear signage designating where to go after placing the order as well as displaying a map on the confirmation screen.
(1-Outcome)
Global All-Star Recognition
The campaign was recognized as an all-star achievement by the E-Team.
This campaign not only was our first 360 work that we created internally, but it was a campaign that combined the brain-power of brand designers, writers, UX and digital designers working together for the first time.
(2-Opportunities)
Price reductions can only be considered "new" within the 90-day timeframe, how might we continue building trust and set expectations with our customers?
(3-Project Team)
Design Concept: Hanisha Patel
Design Support: MacGregor Anderson
Copywriter: Olivia Bloom
Creative Director: Will Chau
Final Art Direction: WFM Design Team
