Enhancing Amazon's Recipe CX
The average customer invests 4-5 hours per week in meal planning. With 5.4 million customers already exploring recipes through their Amazon Alexa devices and high traffic on Whole Foods Market recipe pages, we recognized the need to improve the existing recipe page on Amazon. The current page lacks structure, storytelling, or guidance, leading to a lack of user progression from the recipe main page to a recipe detail page. Our goal was to introduce inspiration and smart suggestions based on purchase history, encouraging users to engage more in basket-building with recipes.