WFM What’s New

As part of my first project at Whole Foods, I helped create a landing page for the What’s New content. This page shows new products in store which are organized by month.

Designers: Hanisha Patel | Photography Styling & Banner Design: Mackenzie Dunn

 

OLD EXPERIENCE

 

This is a special part of the site and we really wanted to highlight the concept of discovering new products just like you would in-store. My goal was to make it feel like a magazine with a month-to-month navigator and always displaying products with their product shot.

 
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What’s New allows us to highlight special vendors and feature their product in the header banner every month.

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Photography style for What’s New art directed by Mackenzie Dunn

 
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Check it out here