A COLLECTION OF MY
‍(BEST WORK)

Portfolio 2019-23

Whole Foods Market's Website and Design System

Revamping the Marketing UX and visual design of Whole Foods Market's website to align with Modern Organic brand standards and to support the customer’s pre-shop mission.

Unlocking Whole Foods Market Catering on Amazon

A 65% cart abandonment rate on the current experience drives the need to unlock Whole Foods Market's catering business on Amazon.

Revolutionizing Whole Foods Market's Online Presence

Reimagining the online presence of Whole Foods Market to align with changing customer behaviors, emphasizing inspirational shopping with pickup and delivery options.

Providing a Multi-Channel Venue Ordering Experience

Eliminating customer wait times during the ordering process and reducing labor costs for Team Members.

COMING SOON — Tracking Catering Inventory Across Channels

Allocating and tracking Catering inventory items during the busy holiday season across multi-channel ordering channels.

Enhancing Amazon's Recipe CX

A 70% drop-off rate from the current Recipes landing page to the detail page underscored the need to improve the user experience and encourage basket-building.

New Lower Prices Campaign

Renowned for the "whole paycheck" reputation, Whole Foods slashed prices throughout the store to fight the perception and attract new customers.