Parti; A Masters Thesis
A true-story about reconnecting with who I am through design.
Party translates to Parti पार्टी
Parti is a brand that brings pride, awareness and excitement of Indian culture to the lives of
young Indians in America. Through a strong visual identity that associates with an Indian aesthetics and a set of
appropriate deliverables, I believe Indian culture can be preserved among Americans today. Forget grandma's
Sunday school lesson and celebrate with friends to keep traditions alive! Pass the chicken tikka and crank up Punjabi MC and let's Parti!
I was inspired by handwritten typography and vivid colors
culture shouldn't be a boring text-book lesson; it should be liberating and interesting
digital presence is the ultimate way to reach this demographic
Parti— Thesis Process Book
| celebrate Indian culture |