SHIFTING STATES
 

Sometimes I feel lonely and I just want to talk to someone

OBJECTIVE
Design all features of a film festival dedicated to a film director of your choice. Discover a common thread that appears in each of the the director’s films and conceptualize a design aesthetic that brings it to life. Develop a system of deliverables that include: a catalog, a poster, DVD’S, tickets, schedule and promotional materials such as website and advertisements which all capture the essence of your fictitious film festival.

APPROACH

I’ve always been a huge fan of Sofia Coppola’s films because I can relate directly to the protagonists of her films; the young and privileged. I choose Coppola as a film director to design for because I am intrigued by the way she conveys loneliness and the lack of empathy for others. Through watching her films many times, I noticed that the main characters are at a cross-roads in their lives; whereby a moment of pure human connection creates a shift in their attitudes toward life. I chose to communicate this idea of shifting states; through a particular photo style that shows young teenagers lost in wonder. By living as if I were the characters and placing myself in their shoes, I visually captured the soul of Coppola’s films.  


On the outside, the privileged young adult lives a desirable lifestyle. However, when we look inwards we find that a bleak existential outlook keeps them perpetually adrift. Yearning to find purpose— a momentary exchange of empathy from pure human connection sparks an epiphany that shifts their stance on life and opens up their world.

 

 

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