PARTI: A MASTER'S THESIS
 

I have lost touch with my Indian identity

WORK IN PROGRESS_ FINISH DATE: AUGUST 2015
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WHAT IS A MASTER'S THESIS?
This thesis is a chance for me to take on multiple roles within a single project. I can play art director, junior designer, production manager and a UX/UI designer all in one. It starts out by choosing a problem to solve through design, followed by conducting extensive research and then finally delivering a robust solution that is both conceptually and visually proficient. This project should demonstrate a range of design skills including: conceptual thinking, audience analysis with user testing, and tackling a real world problem via execution of effective design.

OBJECTIVE
Around 3 million Indian people now reside in America and make up the second largest Asian population. Hinduism is the third largest religion and India possesses some of the oldest traditions in the world. Growing up in America and through research by observation and conversation, I’ve found that young second generation Indians are losing touch with their heritage. Given that America is known for it’s diversity, Indian culture doesn’t receive much recognition like other cultures do. For example— the Chinese and Chinese New Year. How can you help preserve culture and incorporate it into your daily lifestyle if you are not surrounded by it or have a community to join in with?

APPROACH
I wanted to reconnect with who I am and where I come from using my thesis. The outcome of this masters thesis is to help young Indians preserve Indian culture in America and to keep traditions alive for future generations. For me, my siblings, my friends and other second generation Indians; I want to build appreciation, excitement, and pride for a beautiful heritage in a fun and engaging way. I want to teach young Indians our culture in a fun and compelling way; a visual party. I successfully reached my audience by developing a series of deliverables that function on many platforms to suit their needs.


I had just come back from India. While I was there, I noticed how vibrant the country was despite it's destitute population. The tasty chicken masala, the bright colors at the spice markets and the breathtaking display typography was something I became ecstatic about. What I saw in the motherland became the inspiration for my visual design. I used the notion of taking my audience on a visual trip to India via bright colors, vivid photography, and graphical elements reminiscent of Indian culture. Parti is an organization that helps them remember why being Indian is great. Bring out your Indian side and join the Parti today!

 

 

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WHO WE ARE AND WHAT WE DO
OUR MISSION IS TO RECONNECT YOUNG INDIANS WITH INDIAN CULTURE IN AMERICA WHILE BUILDING APPRECIATION AND EXCITEMENT.


In Hindi, Parti translates to party! Indian culture is a party— the spicy chicken tikka, the vibrant outfits, the Holi color festival & much more; Here at Parti, we hope to get you liberated about your heritage without it feeling like another boring lesson from grandma. WHY? The westernized world is constantly changing but our culture stays unique and ancient. The customs and 
ideals deserve to be carried through our future generations so we want to prepare you to answer all the questions the little one may have. Embracing culture is fun as a group; Parti will help create new friendships with other Indian people, motivate participation at  fun events and also teach you a thing or two on the way. So join with us and bring out your Indian side!

01. THE PARTI BOOK COLLECTION

Learn rich cultural information with the Parti book collections. Take a tour of India and explore the country's characteristics. We love our spicy food, our loud music and dance and our vibrant festivals and celebrations. Learn  how Ganesh got his elephant head and read the epic story of Rama & Sita— one of the greatest love stories ever told. Will she get saved by the evil Ravana and come back to safety with her love Rama? Parti tells all!

02. THE PARTI WEBSITE

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Sign into the Parti website using your Facebook or your email and stay updated with Indian culture online. The site includes a visual gallery of India, see what life is like over there if you haven't visited before. Watch videos on how to wear a saree or follow how to steps to make perfect round rotis—perfect for grandma! The site connects to Parti on Facebook and allows you to easily find events so you don't miss out, RSVP straight from our site and it automatically updates through Facebook, this is great because you can see who is going so you can make many friendships with other Indian people. Make a profile and connect with us, post a suggestion if you have any ideas on how to make Parti better or if you want to get involved with us for future planning!

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03. THE PARTI MOBILE APP

Download the Parti mobile app to stay updated with cultural events on the go. The app features Facebook login, sharing, in-app ticket purchasing and featured events of the month to never miss out on an Indian event ever again in your area. The events are categorized by color so you can find something that interests you, maybe you want to learn how to make chicken tikka, attend a Bhangra party or RSVP to Navaratri this year? Parti has you covered, there is no event too big or too small. Post in the suggestion box if you think of something new and we will do our best to host it. Invite your friends and bring out your Indian side!

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