hi I'M HANISHA, (pRINCIPAL pRODUCT DESIGNER) LIVING IN (AUSTIN, tx). INs: big ideas, diverse PERSPECTIVES & design craft.

cURRENTLY @ (whole foods market & Amazon)

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Portfolio 2019-23

Hanisha Selfie

Featured projects

2019-2022
Whole Foods Market's Website and Design System
Revamping the Marketing UX and visual design of Whole Foods Market's website to align with Modern Organic brand standards and to support the customer’s pre-shop mission.
2021-2023
Unlocking Whole Foods Market Catering on Amazon
A 65% cart abandonment rate on the current experience drives the need to unlock Whole Foods Market's catering business on Amazon.
2020
Revolutionizing Whole Foods Market's Online Presence
Reimagining the online presence of Whole Foods Market to align with changing customer behaviors, emphasizing inspirational shopping with pickup and delivery options.
2021-2022
Open
Providing a Multi-Channel Venue Ordering Experience
Eliminating customer wait times during the ordering process and reducing labor costs for Team Members.
2023
Open
COMING SOON — Tracking Catering Inventory Across Channels
Allocating and tracking Catering inventory items during the busy holiday season across multi-channel ordering channels.

A collection of my best work ->

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My expertise

User-Centered Design and Strategy
(01)
Interaction and Visual Design
(02)
Brand Design and Design Systems
(03)
Mentorship
(04)

About me

ON THE SIDE: PART-TIME FREELANCER, WIFEY, ASPIRING HOME COOK and (WANNABE WORLD CLASS TRAVELLER).

My creative process is to tap into my intuition and temper it with research & testing to simplify the journey. I like to ask 1 too many questions, challenge everything and consider diverse perspectives to solve complex problems while advocating for the user. I have a knack for holistic systems thinking, brand expression and sweat the design details down to the pixel.

Experience

FREELANCER

UI/UX Designer for Clients such as Indeed and Helms Workshop

(2019 – Current)

WHOLE FOODS MARKET

Product Designer

(March 2018 – Current)

PHUNWARE, INC

UI/UX Designer

(Aug 2015 – Jan 2018)

STUDIO DESIGN INTERN

Chen Design Associates

(Sep 2014 – Dec 2014)

MUSEUM DESIGN INTERN

San Francisco MOMA

(Jun 2014 – Aug 2014)